DIRNDL. Tradition Goes Fashion
︎2021
︎Editorial, Graphic Design
This publication encapsulates everything about the exhibition "Dirndl: Tradition Goes Fashion" held at the OÖ Landes-Kultur in Linz, Austria. The exhibition delves into the history of the Dirndl, exploring its evolution from its traditional roots to a contemporary fashion statement. Curated by Thekla Weissengruber and edited by Alfred Weidinger, I had the privilege of collaborating with Studio Yukiko to design the catalogue.
For over 170 years, the dirndl has seamlessly intertwined tradition and fashion. What initially served as a pragmatic work attire for maids and servants gradually transformed, around the 1900s, into a stylish summer dress embraced by urban residents. Astonishingly, it even shattered the longstanding fashion conventions dictated by the nobility. Reverberating as a symbol of Austria's heritage, the dirndl transcends its origins to embody a vibrant fashion statement. The exhibition "Dirndl: Tradition Goes Fashion" intricately unveils the captivating and dynamic narrative of the dirndl's evolution, tracing its journey from a conventional "garment" in Salzkammergut to the high fashion marvels crafted by luminaries like Susanne Bisovsky and Andreas Kronthaler for Vivienne Westwood.
For over 170 years, the dirndl has seamlessly intertwined tradition and fashion. What initially served as a pragmatic work attire for maids and servants gradually transformed, around the 1900s, into a stylish summer dress embraced by urban residents. Astonishingly, it even shattered the longstanding fashion conventions dictated by the nobility. Reverberating as a symbol of Austria's heritage, the dirndl transcends its origins to embody a vibrant fashion statement. The exhibition "Dirndl: Tradition Goes Fashion" intricately unveils the captivating and dynamic narrative of the dirndl's evolution, tracing its journey from a conventional "garment" in Salzkammergut to the high fashion marvels crafted by luminaries like Susanne Bisovsky and Andreas Kronthaler for Vivienne Westwood.
